Directorios de artículos, cómo seleccionar los mejores

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Los directorios de artículos son una buena herramienta para construir enlaces o link building. Los motivos por los que nos puede interesar publicar un artículo en un directorio de artículos son variados: conseguir un enlace a nuestro sitio, promocionar nuestra empresa, promocionar nuestra imagen de marca etc. Sin embargo, como todo en la vida, no se nace sabiendo y en un principio puedes estar desorientado y no saber en qué directorios de artículos es recomendable que publiques. En este post quiero darte consejos para determinar cuándo te encuentras ante un buen directorio de artículos o cuándo te va a traer problemas.

 

En primer lugar… ¿qué es un directorio de artículos?

Un directorio de artículos es una plataforma que te permite publicar un artículo permitiéndote (en la mayoría de los casos) insertar un enlace a tu sitio web. El modelo es simple: tu consigues mejorar el posicionamiento natural S.E.O. de tu sitio al obtener un nuevo enlace y el directorio de artículos consigue contenido fresco (también muy valorado por Google) sin apenas realizar esfuerzo.

Muy bonito pero… ¿dónde está el riesgo de publicar en un directorio de artículos?

Llegados a este punto debes saber que hay que tomar una serie de precauciones al publicar un artículo en un directorio de artículos para evitar sorpresas. Debes cuidar dos aspectos: el contenido que publicas y el directorio de artículos en sí mismo.

En cuanto al contenido lo que debes saber es bien simple, Google Penguin penaliza el contenido duplicado, así que no seas tan listo de hacer un copy paste del contenido de tu página en el directorio de artículos, primero porque los propios administradores lo rechazaran y segundo porque, de no hacerlo, Google se cargará tu sitio web.

Ahora llegamos a una parte crucial: evaluar el directorio de artículos. Cuando comencé a publicar contenido en directorios de artículos cometí el error de insertar contenido en un sitio que estaba penalizado por Google por lo que la penalización me llegó a mi  también. ¿Cómo evitamos esto?

  1. Lo más elemental, busca el sitio en Google y asegúrate de que aparece. Si no está indexado por el buscador ni se te ocurra meterte en este directorio.
  2. Aunque aparezca tienes que inspeccionar los artículos publicados (mira los últimos, tampoco puedes analizar minuciosamente toda la página) y asegúrate de que no contiene enlaces a sitios de dudosa moralidad como páginas porno, casinos, pornografía infantil etc. Google también te castigará si tu enlace aparece junto a enlaces a estos sitios.

Sin embargo a todos nos gusta que nos den el trabajo hecho… ¿verdad? Por eso he recopilado mis directorios de artículos favoritos. Espero que te sean de utilidad.

Los mejores directorios de artículos.

Sunotadeprensa: En mi opinión, de las mejores plataformas para publicar artículos. Tiene un PR (Page Rank) 3 y publicar es bastante sencillo. Lo mejor de todo es que no requiere revisión ni aprobación.

Globedia: Tiene un PR de 5 y, además, comparte ingresos por publicidad.

Igooh: Tiene un PR 4 y, aunque es bastante lento, publica inmediatamente tus artículos.

Alibared: Aunque tenga un PR 1 utiliza WordPress y es bastante sencillo de manejar. Además tiene un asistente S.E.O. bastante interesante.

Doblenúcleo: También de mis favoritos por su sencillez. Publicar un artículo ya redactado cuesta menos de un minuto.

Y, finalmente, Squidoo. Realmente no es un directorio de artículos. Es una plataforma bastante divertida con PR 7 que te permite publicar post de forma rápida y conforme publicas vas ganando puntos y niveles. Hacen que publicar artículos se vuelva divertido.

Y esto es todo, espero que este tutorial os haya sido de utilidad y recordad… ¡me interesan vuestras aportaciones!

Si queréis aprender más sobre estos temas… ¡Uniros a esta Comunidad de Facebook de SEO!

 

 

 

 

 

Certificados



Blogger por placer, Social Media por diversión y SEO por pasión. Actualmente trabajo como consultor SEO en Adrenalina Internet Group.

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  26. Responder

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    Solo una duda, qué pasa con ArticuloZ o ArticuloTv que en su momento fueron tan populares? por lo menos en idioma español

    • miguel
    • 9 enero, 2014
    Responder

    ¿eso significa que hay que reescribir el artículo para poder publicarlo en el directorio?¿ hasta qué nivel hay que modificarlo?

    • Yo ahora mismo Miguel el marketing de artículos en directorios lo desaconsejo totalmente.

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        • miguel
        • 10 enero, 2014
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        Aún si pusiera en el directorio un articulo diferente a los que tuviese en mi web?¿ cuando dices totalmente, quieres decir TOTALMENTE?¿lo desaconsejas por la duplicación o por algo más?. Muchas gracias.

  27. Responder

    Si decean pueden publicar articulos aqui http://www.solodale.com Los enlaces son DOFALOLOW

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    Hola Eduardo,muchas gracias,los estoy probando todos.parece que son bastante buenos

    • Hola Wilfrid,

      Realmente el artículo lo escribí hace un año. El marketing en directorios de artículos ahora mismo puede ser incluso perjudicial. Realmente hace ya meses que dejé de trabajar por esa vía.

      Un saludo.

    • Marc
    • 4 diciembre, 2012
    Responder

    gracias, los estoy probando todos, bueno, Squidoo no lo acabo de entender. El efecto en google de publicar en Globedia, simplemente espectacular

  29. Responder

    Hola Marc,
    Globeia también es de mis favoritos. Con mi proyecto escalo posiciones continuamente y ya estoy en el top 100 y si, se nota, y también en el número de visitas que recibes.
    Squidoo lo que tiene de especial es que conforme vas publicando artículos vas subiendo niveles y ganas títulos (vamos, casi como un juego de rol).

    • Toni
    • 15 enero, 2013
    Responder

    Aquí os dejo un directorio que cumple con todas las directrices de Google Adsense

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  30. Responder

    Gracias por tu aportación Toni. Si alguno usáis con frecuencia algún directorio de artículos para hacer marketing de artículos… ¡Compartirlo!

  31. Responder

    Hola Tarot, este port lo tengo que actualizar, he conocido otros directorios de artículos que también funcionan bien. ¡Tengo que probar el que tú dices!

  32. Responder

    Son temas como a ti me apasionan y creo que es de lo mejorcito que circula por la red, sobre lo que hablas como directorio de artículos he probado alguno y efectivamente funcionan muy bien pero existe otro como wikio que me ha funcionado muy bien.

    • Toni
    • 5 febrero, 2013
    Responder

    gracias por la lista, te dejo otro directorio de artículos con PR1, escribir.info

  33. Hola Eduardo:

    Muy bueno el artículo. El análisis de los pros y contras es muy interesante.

    Una información que revela una gran experiencia, gracias.

    Un saludo.

    Jordi

  34. Responder

    Hola Eduardo:

    Gracias por la información. Interesante para saber donde publicar los artículos. Articuloz y articulo.org parece que son bastante buenos también porque tienen mucho tráfico.

    Hay otra herramienta para publicar de forma automática en directorios sin ser contenido duplicado, se trata de http://www.articulobot.com

    Un cordial saludo.

    Jorge

  35. Hola Eduardo muchas gracias, A mi me ha ido muy bien con Articuloz y recién empecé en artículos.org

  36. Responder

    Hola! yo estoy trabajando en http://articulo.pw y los invito a enviar sus articulos, espero que les sea de utilidad